Comparative Study of Online VS Offline Shopping

Abstract

Among the phrases used to describe what we have all been doing for years is definitely "shopping." Since the internet asserted its dominance, online shopping has grown in popularity. Technology advancements give sellers excellent chances to connect with customers in a more efficient, cost-effective, and timely manner. Online retail has grown rapidly in the last several years. Numerous studies have concentrated on high touch products—those that a customer needs to touch, smell, or try. It cannot be completed through internet shopping, thus it must be done offline when making a purchase. This study examined the notable distinctions between the online and offline customer groups with regard to availability, technological use, consumer attitudes, and demographics.