To Study Customers' Perceptions of Digital Marketing Communication in the Indian Automobile Sector

Abstract

The study's introduction, which covers the influence of digital technologies on consumers, the idea and features of digital marketing communication, and modern digital channels of communication, is covered in this chapter. The paper also provides an overview of the Indian passenger automobile industry, including its brief history and the market shares of the key companies, as well as specifics on digital data for the country. The developments in digital marketing for the Indian passenger automobile industry are also covered in this chapter. The chapter provides a brief overview of the study's goals, importance, parameters, and structure.